Meet the skin guru behind the brand. Our vision, values and philosophy.
How It All Started.
The Origins.
At NAATO&CO we believe in the power of nature to transform skincare. We are fully dedicated to crafting holistic skincare solutions rooted in Ayurveda principles and old-traditions. This journey began in 2021 as a passion project, and I took it upon myself to oversee every detail, from crafting our unique formulas, to selecting the finest raw ingredients and executing brand design and concept. With the unwavering support of my mom, who has been my anchor through this journey, we have built a small family-owned business that emphasizes authenticity, quality and care over quantity. Our commitment to excellence continues as we finalize our offerings and fulfill our vision for holistic skincare in 2024. Join us on this exciting path to rejuvenation. We can’t wait for you to experience our lovingly crafted products.
Get to
Know Me.
My Roots + Heritage.
NAATO&CO was founded by Natasha Mendez, an Apothecary and Botanical skincare specialist from Hispanic heritage (Venezuelan-born, Spanish-raised as a child). Natasha decided to create her own pure and plant-based holistic skincare brand that is mindfully sourced. Formulated by her apothecary and aromatherapy knowledge, grounded by her mindfulness and deep trust on the intelligence of nature, she decided to combine Indian ancient techniques of herbalism with the healing powers of traditional Ayurveda-based principles, a lifestyle-philosophy that in her family is cherished so deeply.
Natasha embraced a journey that became a life-mission and true passion. To create a brand that is beautiful, vibrant and uplifting. Where the magic happens as soon as you open a bottle. You’ll immerse in the essence of Mother Nature and the beauty of balance.
NATASHA MENDEZ
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FOUNDER
Meet Tofu.
The Real Boss ^.^
NAATO&CO stands for:
NAtasha (the founder) and also NArcy (Natasha's mom)
A (and)
TO (Tofu is Natasha's loving furry cat)
&CO (to fully recognize all the people that we work with. Without them NAATO&CO wouldn't be possible)
'' I wanted to have a name that stands for the unity of humans, the animal kingdom and Mother Earth. The pure and deep love I have for Tofu, extends to the honor and respect all animals deserve. Mother Earth is present and vibrating in all our formulations. As a whole, we-are-all-connected.'' -- Natasha.
We are proud to introduce you to a place of serenity and nature.
Join us to a new concept of pure and traditional skincare elegance.
We want to help people understand the importance of having a healthy and flawless skincare routine, that its safe, transparent and effective.
WE ARE BOTANISTS & SKIN EXPERTS. WE ARE NAATO&CO.
The Brand.
Our Soul.
Our mission is clear. NAATO&CO is committed to create a sanctuary for your skin and your senses. We believe in the sophistication elaborated and powerful science of Nature.
Our core is based on holistic ancient wisdom, the intelligence of plants, tradition and knowledge translated into our unique blends of natural ingredients that are designed to restore balance and promote radiant healthy skin. We study deeply each formula we create and improve it until we are able to develop a fully reliable and balanced product compatible with all skin types. They are extremely gentle on the skin since they don't contain any of the nasties out there.
In addition, our products are free of water. Since our ingredients aren't diluted, the evidence of the final result is a powerful, vigorous and formidable product. Instead, we use pure botanical ingredients such as raw butters, oils, essential oils, flowers and extracts, mineral clay and hydrosols if needed.
Ayurveda says that the more we can use whole, plant-based ingredients, the better. Because of that, we curate the ingredients of our products from a network of fair-trade conscious and eco-based farmers to provide you with the best experience that you can offer to your skin.